Ilir Sela
Founder & CEO, Slice. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutive@IlirSela ↗LinkedIn ↗slice.com ↗
Ilir Sela is the founder and CEO of Slice, an ordering and marketing technology platform for independent pizzerias. He launched the company to support local restaurants with specialized technology and built a major operational presence in North Macedonia.
1shows
1appearances
36statements
11resolved
9supported
0contradicted
82%fully supported
Everything Ilir Sela said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Ilir Sela: 'Hire great people and get out of the way' is bullshit advice
“It's complete bullshit. I mean, I used to feel like, okay, hire great people, get out of the way, and I've done that. I've done that many times, and every time I've done that, things have failed.”
Ilir Sela turned down an $18 million acquisition offer for MyPizza
“I had just gotten my first acquisition offer. You know, the offer to sell the company for eighteen million dollars would have been awesome. Sole owner. No debt. Eighteen million dollars would have been great. And I turned it down.”
Sela: Single-niche software startups face instant TAM skepticism during growth slowdowns
“And so because of our very clear focus on one segment, pizza shops, Any moment where Slice's performance hasn't been best in class, immediately the assumption is you're TAM constrained.”
Sela: Series B founders cannot step back while still figuring out product and GTM
“This is a series B company that's still figuring out what exactly is the go to, what are the go to market motions? What is the product? We are hiring people like crazy. Like, I don't think you can get out of the way at that point.”
Sela: Horizontal software like Owner.com cannot successfully vertically integrate across restaurant types
“A restaurant that sells a different product and maybe has table service is a very different business than a pizza shop, which is a very different business than a coffee shop. Now, They may all have the similar need of commerce, which is what a company like own…”
Sela: Luck and timing do not exist, success is mostly hard work
“I don't know that luck and timing really exist. It's really mostly hard work.”
Sela: Slice raised venture capital to recruit talent, not for money
“One of the reasons why I ended up raising money was because that was the way to get them involved in the business. And so that's really how my bootstrap company became venture backed. It was almost like not for that purpose as a primary reason. It was to get t…”
Sela: Running a company by consensus is a terrible management strategy
“I used to really try to run companies the company with consensus, right? It was like, go into these exec meetings and say, okay, what do you think? And what do you think? And everyone had a say, and we had to like all get on the same page eventually. And it wo…”
Sela: Global companies should embrace geographic silos rather than prevent them
“What I've learned is I think it's probably more important to just embrace the silos. I don't think you can prevent them because every single geography, every single region has its own cultural dynamics.”
Sela: Driving local business growth requires moving phone buyers to digital
“And so to me, more sales for SMBs meant how do I increase the customer lifetime value of the existing customers? And the way to do that is to move them from the phone channel to the digital channel.”
Slice charges pizzerias seven to eight percent of generated revenue
“You know, all in all, Slices products cost about seven or eight percent of the revenue that we create for the merchant.”
Ilir Sela: Pizzerias thrive during recessions as consumers trade down
“In recessions, in fact, consumers will tend to turn their nights out in, and instead of going out to a restaurant, they'll order pizza at home, and they'll have a family pizza night. Pizzerias thrive, especially in the most challenging times, and this was also…”
Sela: Capital constraints yield hard-to-replicate operational advantages
“Capital constraints create some Incredible solutions that are very hard to replicate by other companies who may not have the same constraints.”
Slice employs roughly 650 people in Macedonia
“Today we have about 650 people in Macedonia. We're one of the largest employers in the country.”
Slice operated with only one engineer for five years
“I mean, I had one engineer his name is Sam Kennedy. He's incredible. He's the only engineer and product person and tech person. He's the only tech person we had in the company for five years.”
Ilir Sela: Company growth is a collection of mini pivots, not one major shift
“A company's growth trajectory Is a collection of mini pivots. I call them like you don't have to make this huge company pivot, but every decision tree is a little pivot, right?”
Sela: Executives have only communicated enough when nauseous from repeating themselves
“A mentor of mine once said, if you're not feeling nauseous, Because you're communicating the same thing over and over that you just feel like, you know, why am I saying this again? Do it one more time. That's how you know that you've communicated enough.”
Sela: Leaders must explain decisions five steps ahead to enable autonomous choices
“I think it's very rare that people clearly communicate the why, because the why is very, very important. Not just the decision we're making, but why are we making that decision? And how can we articulate that? Not just a step ahead, but like five steps ahead. …”
Sela: Eliminating software tools prevents internal communication fragmentation
“I'm a big fan of like eliminating tools versus introducing more and more tools. Cause then what happens is things become fragmented that no one knows what should I slack versus what should I email, but what should I present via video?”
Sela: Small business failure rates will stay high without end-to-end ecosystems
“Until someone figures out how to build an end-to-end sort of ecosystem that changes the disadvantage that an independent has by being independent, I think small businesses, the failure rate will continue to remain high.”
Micro business owners struggle to adopt multiple software products simultaneously
“I've found it very challenging to have small business owners, especially these like micro business owners, To adopt more than one product at a time.”
Slice earns $100,000 net revenue from a $1.5M GMV New Jersey pizzeria
“There's a shop in New Jersey that is managing over a million and a half dollars a year through the Slice platform. For that merchant, our revenue is about a 100,000 dollars a year, net to Slice.”
Sela: Domino's averages $1.2M annually per store, driven by digital volume
“The average Domino's location does about 1.2 million in revenue and sales per year in the US. The Delta of 700,000 is primarily online digital volume. Their phone volume is actually identical.”
Sela: Slice gives partner pizzerias full transparency into customer data
“While slice has access to the customer data, all the customer data is completely transparent to every merchant. We're not an intermediary. We're not a third party. So all the customer data, we have an owner's app. Every pizza shop knows exactly who the custome…”
One line per show, most statements first. The link opens Ilir's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 20VCLEDGER | Founder & CEO, Slice | 1 | 36 | 82% 9/11 | full record on 20VC → |