Emily Herrera
Founder, Creator Venture Accelerator. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderinvestoracademicoperator@emilyhxrrera ↗emilyherrera.com ↗
Emily Herrera is a venture capitalist and researcher focusing on creator holding companies and platform economics. She previously invested at Night Ventures and Slow Ventures, and founded Creator Venture Accelerator.
1shows
1appearances
10statements
0resolved
0supported
0contradicted
Everything Emily Herrera said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Herrera: Kin Euphorics won the non-alcoholic beverage category by adding Bella Hadid
“Kin is really one and that Has been that Bella Hadid, who is a very famous model, also someone who's gotten a lot of attention from her Instagram posts and TikToks, but mostly she's like one of the most famous models ever right now. She decided to become a co-…”
Herrera: Startups partnering with creators for distribution must pay cash, not just equity
“I am very, very opinionated on that you should pay the creators that work with you. That is, to me, number one. Because I think founders themselves know, as much as they're very excited about their company respectfully, these people at the end of the day have …”
Herrera: Venture capital's best trait is outsourcing operational problems to outside experts
“I think that that is like one of the actual redeeming qualities of the big VC mindset is that there are probably four, at least it used to be, that there are like, 400 people that know how to do this better than I do, so I'll just go find those people and brin…”
Herrera: Creator-led custom CPG brands are too capital-intensive to run passively
“Launching and scaling specifically CPG businesses is so hard and capital intensive that I think it's sometimes a really unfair misunderstanding with creators is that this is something you can just launch and necessarily passively have on the side unless you're…”
Herrera: 2023 will see multi-creator co-founding teams anchored by dedicated operators
“That's something that you're definitely going to see coming up in the next year is, is creators themselves creating kind of like their co-founder relationships and then finding an operator to be a third co-founder.”
Herrera: The creator definition will shift as attention becomes more valuable than money
“I still think that the definition of creator is changing in the next year or two only because there are so many people that now understand the value of attention, even more so than money.”
Herrera: Creator audience lets her schedule calls with anyone on Twitter in two days
“So I can basically promise my bosses I can get anyone on the phone in two days. And my advancement as a creator is just getting that That time lower.”
Herrera: Customer experience sharing will define sticky consumer companies over the next decade
“I just think that creator and consumer are essentially going to become the same thing. It really is how open are you to your customers sharing their experiences with your product and with you as a person. And that is going to give someone either the biggest bo…”
Herrera: 50% of Night Ventures limited partners are content creators
“Around 50 percentage or so of our LPs are creators.”
Herrera: Beacons beats Linktree for media-focused creators displaying articles and content
“And I think when it comes to Creators and personas that want to display media articles. I think beacons wins. I think if it's like a Linktree, it's more geared towards smaller operating businesses, and that just the people that I see mostly using them are more…”
One line per show, most statements first. The link opens Emily's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 STARTUP IDEASLEDGER | Founder, Creator Venture Accelerator | 1 | 10 | — | full record on the Startup Ideas Podcast → |