People, every show

Duncan McCall

Strategic Advisor, Precisely. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutive@dunkmac ↗LinkedIn ↗placeiq.com ↗

Duncan McCall co-founded and led PlaceIQ, a location-intelligence company established in 2010 that combines mobile movement data with spatial analytics. He guided the company through multiple funding rounds until PlaceIQ was acquired by Precisely in 2022.

What they said7 Shows1

Everything Duncan McCall said on any show that made the record, most notable first. Each card names its show and opens the statement there.

MAD Assertion Not checkable as stated

Raw mobile movement and location data is already largely commodified

“Access to data is actually almost commodified already, right? The idea of movement data and location data, those are data sets that exist out there.”

Duncan McCall May 24, 2017 ▶ 20:06 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)

MAD Assertion Not checkable as stated

PlaceIQ tracks movement data from 165 million opted-in US consumers

“We basically ingest and build a large, very large amount of spatial data in the world, so we understand what's in the world, what does it mean to be in a certain place at a certain time, and then we intersect that with the movement of about a hundred and sixty…”

Duncan McCall May 24, 2017 ▶ 0:49 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)

MAD Insight

Mobile location data reflects human behavior across all media channels

“We think about these new types of data now that they're truly omnichannel, right? They're not data about a mobile device. They're data about a consumer that you can apply across social, video, display.”

Duncan McCall May 24, 2017 ▶ 4:00 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)

MAD Assertion Not publicly verifiable

Day before Christmas sees higher retail foot traffic than Black Friday

“The day before Christmas, which I didn't know, but is actually a busier foot traffic shopping day than Black Friday, which is traditionally one of the busiest days.”

Duncan McCall May 24, 2017 ▶ 7:26 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)

MAD Assertion Supported

Mobile devices are locationally inaccurate by up to forty meters

“These devices are inherently inaccurate up to 30 or 40 meters.”

Duncan McCall May 24, 2017 ▶ 20:45 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)

MAD Disclosure

PlaceIQ deliberately avoids collecting personally identifiable user information

“We made a conscious decision many years ago not to hold any PII, not to hold any personally identifiable information.”

Duncan McCall May 24, 2017 ▶ 21:17 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)

MAD Assertion Not checkable as stated

IHOP sees flat foot traffic during Panama City spring break

“Turns out IHOP is, is no longer hit with spring break people, right? It's just completely flat there.”

Duncan McCall May 24, 2017 ▶ 16:43 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)

One line per show, most statements first. The link opens Duncan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
MADLEDGER	Strategic Advisor, Precisely	1	7	100% 1/1	full record on the MAD Podcast →