David Farley
Co-Founder and CEO, Luxi. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveengineerluxisleep.com ↗
David Farley is a foam engineer and inventor who founded Anatomic Global, pioneering compression packaging for memory foam mattresses. In 2015, he co-founded direct-to-consumer mattress company Luxi to manufacture modular foam mattresses.
1shows
1appearances
10statements
5resolved
3supported
2contradicted
60%fully supported
Everything David Farley said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Mattress companies typically traded at 3x to 4x revenue in 2018
“It's valued on the basis of maybe three or four times revenue.”
Casper, Purple, Saatva, Tuft & Needle, and Nectar led DTC sales
“By order of sales volume, it's Casper, Purple Saf and then Tuft & Needle and Nectar round out the top five.”
Top five DTC mattress brands drove over half of category volume
“Those five out of a 150 are doing better than 50% of the transformation volume.”
Casper approached a $500M annual revenue run rate in 2018
“They did, they're approaching the five hundred million dollar run rate as best we can tell.”
Farley manufactured compressed boxed mattresses for hospitals 25 years ago
“We also eventually became the manufacturers of some hospital or healthcare mattress products that we put in a compressed format for distribution to the acute care hospitals around the country almost 25 years ago.”
DTC mattress sales accounted for 20 percent of $15B market
“You know, the betting industry is a fifteen billion dollar industry, and right now about 20% of it. Is in the, what I'll call the segment, this offline, either startups or other off, other circumstances where consumers are buying products today, buying mattres…”
Bootstrapped mattress brand Luxi projected $5M in revenue for 2018
“We're projecting five for the end of the year.”
Luxi maintained manufacturing gross margins in the high 50 percent range
“Our gross margins on, on manufacturing are run in the high 50% range.”
Luxi averaged a $200 customer acquisition cost across all mattress products
“A couple hundred bucks. There's cost of acquisition today for all of our products averaged across all the, all of the items.”
One line per show, most statements first. The link opens David's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Co-Founder and CEO, Luxi | 1 | 10 | 60% 3/5 | full record on Top Founders → |