Everything David Dowhan said on any show that made the record, most notable first. Each card names its show and opens the statement there.
True Signal averages a $25,000 monthly minimum per customer.
“The average kind of minimums that we see across the board, about 25,000 dollars per month.”
True Signal raised $5M to spin out from eBureau in 2017.
“So we raised a five million round and spun it off as a separate independent company back in October of 2017.”
True Signal spends approximately $2M annually on data licensing.
“So we're licensing, you know, on, on the order of, you know, a couple million dollars worth of data every single year. That's just kind of a fixed cost of operating, right?”
True Signal's average customer acquisition cost is $40,000 to $50,000.
“No, if I had to average it out, I would say probably closer to kind of the 40 to 50,000 dollars is kind of what it would be.”
True Signal does not plan to raise capital beyond its spin-out funding.
“Nope, have not. And you know, don't intend to, knock on wood, right?”
True Signal has approximately 16 active enterprise customers.
“So we have 16 or so active customers.”
Pre-spinout, True Signal's equity was split 80% board and 20% employees.
“It was roughly kind of an eighty-twenty split, right? So 80% was kind of owned by kind of the board, really as well as the 20% was employees.”
True Signal targets a minimum customer lifetime value of $600,000.
“A minimum that we want to see is, is 600,000, right? If you think about kind of one year, the recurring revenue, six, 600,000 is really kind of what we would like to shoot for from a minimum perspective.”
True Signal's annual logo churn rate is roughly 8%.
“If I had to look back over the last year and a half, our churn would be roughly like, you know, eight percent on an annual basis.”