People, every show

Colin Netterkorn

Founder & CEO, Customer.io. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveoperator@alphacolin ↗LinkedIn ↗alphacolin.com ↗

In 2012, Colin co-founded Customer.io, bootstrapping and scaling the automated customer messaging and engagement platform into a business generating over $100M ARR. In 2006, he gained early recognition for launching the open contest to run Windows XP on Intel Macs, which directly inspired the creation of Devpost.

What they said10 Shows1

Everything Colin Netterkorn said on any show that made the record, most notable first. Each card names its show and opens the statement there.

STARTUPS FOR THE REST OF US Opinion

Netterkorn: VC-backed founders crash companies with undisciplined spending and face no consequences

“I would see founders take when they were scaling a company with venture money was that it was really undisciplined and they were just spending cash all over the place. But at the end of the day, it didn't matter because they would end up like crashing the comp…”

Colin Netterkorn May 12, 2020 ▶ 13:50 Episode 496 | " The Press Cover Expectations. Don't Compare Yourself to Slack or Zoom"

STARTUPS FOR THE REST OF US Insight

Netterkorn: 40 Cap Table Investors Shields Customer.io From VC Pressure

“We have about 40 people on the cap table, which our lawyer always tells us, like, that's a lot of people on the cap table. And anytime we need to get people to sign documents, it's a big headache to get everyone to sign. But what that's meant is that for the p…”

Colin Netterkorn May 12, 2020 ▶ 5:29 Episode 496 | " The Press Cover Expectations. Don't Compare Yourself to Slack or Zoom"

STARTUPS FOR THE REST OF US Insight

Netterkorn: Do not innovate on organizational structure unless it is your core product

“That's somewhere where unless your company is all about how companies work, you should probably not challenge the norm there and just use The tried and true methods that have worked over years.”

Colin Netterkorn May 12, 2020 ▶ 15:04 Episode 496 | " The Press Cover Expectations. Don't Compare Yourself to Slack or Zoom"

STARTUPS FOR THE REST OF US Opinion

Netterkorn: Values Align More with Bootstrappers Than Venture-Funded Startups

“I've never felt like I belonged in any community, but certainly I share more values with the bootstrapper community than I do with the sort of venture funded grow at all costs community.”

Colin Netterkorn May 12, 2020 ▶ 2:42 Episode 496 | " The Press Cover Expectations. Don't Compare Yourself to Slack or Zoom"

STARTUPS FOR THE REST OF US Insight

Netterkorn: Early founders print business cards from a lack of confidence

“I think when you start a company, it just doesn't feel real. And I think people print business cards and they make a logo because somehow that makes it more real to them. And when you tell someone I've started a company and you hand them a business card and it…”

Colin Netterkorn May 12, 2020 ▶ 11:52 Episode 496 | " The Press Cover Expectations. Don't Compare Yourself to Slack or Zoom"

STARTUPS FOR THE REST OF US Disclosure

Netterkorn: Customer.io benchmarks all roles to 75th percentile of US average

“And we pay market rates now, and we benchmark to the U.S. National average. This, I think it's like the 75th percentile of the U.S. National average for all of our roles.”

Colin Netterkorn May 12, 2020 ▶ 20:57 Episode 496 | " The Press Cover Expectations. Don't Compare Yourself to Slack or Zoom"

STARTUPS FOR THE REST OF US Insight

Netterkorn: Raising Customer.io's prices lowered churn by filtering out high-churn signups

“Over time, we raised our prices, and one of the things that we found by raising our prices is, well, A, it lowered churn, because if you have a really low price point, many people will sign up, but also many people will churn.”

Colin Netterkorn May 12, 2020 ▶ 22:41 Episode 496 | " The Press Cover Expectations. Don't Compare Yourself to Slack or Zoom"

STARTUPS FOR THE REST OF US Insight

Netterkorn: Customer discovery works best when founders genuinely have nothing to sell

“And what I found is, you can, under the guise of not selling something, trick people into having a conversation with you But really, you're trying to sell them something. And that's happened to me a couple times as CEO, and it's really annoying, but we were li…”

Colin Netterkorn May 12, 2020 ▶ 26:08 Episode 496 | " The Press Cover Expectations. Don't Compare Yourself to Slack or Zoom"

STARTUPS FOR THE REST OF US Disclosure

Netterkorn: Customer.io's early campaigns were manually fulfilled via co-founder's MapReduce scripts

“And the way that all that stuff worked was my co-founder would write a MapReduce script behind the scenes when someone would set up a campaign. They would write in plain English what they wanted the campaign to do. We would manually look at the data that they …”

Colin Netterkorn May 12, 2020 ▶ 31:04 Episode 496 | " The Press Cover Expectations. Don't Compare Yourself to Slack or Zoom"

STARTUPS FOR THE REST OF US Assertion Supported

Customer.io suffered a 24-hour outage after Apple acquired FoundationDB

“And I think in 2015, we had an outage that lasted, it might have been 24 hours. Basically what had happened was we were using this database technology called FoundationDB. It was acquired by Apple. Apple did not, would not let FoundationDB renew any service co…”

Colin Netterkorn May 12, 2020 ▶ 33:31 Episode 496 | " The Press Cover Expectations. Don't Compare Yourself to Slack or Zoom"

One line per show, most statements first. The link opens Colin's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
STARTUPS FOR THE REST OF USLEDGER	Founder & CEO, Customer.io	1	10	100% 1/1	full record on Startups For the Rest of Us →