Cody Ruberto
Founder and CEO, Uride. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveathleteuridetech.com ↗
After a soccer career cut short by injuries, Cody Ruberto founded Canadian ridesharing platform Uride in 2017 to serve underserved communities. Bootstrapping with $3,000, he grew the company across dozens of small-to-midsize Canadian markets and expanded into Latin America.
1shows
1appearances
15statements
2resolved
2supported
0contradicted
100%fully supported
Everything Cody Ruberto said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Uride bypassed early insurance hurdles by leasing drivers' cars to limo companies
“We found a couple of loopholes to work with where we could get up to like, you know, 25, 30 cars in our city through limousine company, this busing company. And then we found something where people could lease their cars to one of these companies, fall under t…”
Why Uber's open scheduling model causes driver churn in small towns
“On the driver's side, when you go into a small town, you have, if drivers drive anytime that they want, like with Uber and some of these other platforms if it's a Monday afternoon and you have a hundred cars on the road like drivers get bus street and they chu…”
Uride reached $1M in annual revenue on roughly $3,000 in capital
“We got to a million a year with like 3000 bucks, which is crazy.”
Ruberto: We never would have launched Uride if we understood venture capital
“If we actually knew what we were doing, and we knew about, like, the venture world as stars, we probably would have never started this company.”
Uride plans to expand into deliveries to become a small-town super app
“Over time we want to power all these communities. So if people want rides, deliveries, or different services want to be essentially the soup wrap for all these”
Ruberto: Small-town impaired driving death rates are 7x higher than major cities
“The rates of deaths caused by impaired driving in these smaller towns is seven times higher than places like Toronto and bigger cities.”
Ruberto: Uride launched on a $1,500 white-label app platform
“We ended up making a deal For, I think it was like 1500 bucks to get off the ground. And we just partnered with someone, got a platform, big ship platform that we used to launch.”
Founder Cody Ruberto still works as a driver for Uride
“I kept driving for a really long time. I still drive now.”
Uride grew gross bookings from $500K in 2017 to $2.7M in 2019
“The first seven, eight months we did about 500 K in gross bookings. Our first year, it took us about, yeah, about 12 months to get over a hundred K a month. Yeah, 2017, 500 K 2018, 1.5 million. And then 2019, we did about 2.7.”
COVID-19 slashed Uride's revenue by 85%, leaving three weeks of runway
“We lost like 85% of our revenue overnight and we're three weeks away from going bankrupt.”
Ruberto: Uride did around $700,000 in grocery delivery bookings during COVID
“I think the first year we did like maybe 700 K in, in orders through this separate thing.”
Uride rebounded from its COVID lows to hit $15M in revenue
“From that point, there was a couple changes we made, but we grew from like, first we got back to where we were with the, you know, the three million or so that we were at before COVID. Then from there we went to like six million and then to fifteen million. An…”
Uride currently operates in 24 cities with thousands of drivers
“Yeah, we're in we're in 24 cities right now. 23 of them are in Canada, and we just launched our first national market. We got a couple thousand drivers, and so drivers are growing.”
Uride raised $2.1M CAD from angel investors
“So over the years, we raised 2.1 million from angels Canadian.”
One line per show, most statements first. The link opens Cody's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 PRODUCT MARKET FITLEDGER | Founder and CEO, Uride | 1 | 15 | 100% 2/2 | full record on A Product Market Fit Show → |