Disclosure certainty 3/5 debate potential 1/5

Ruberto: Uride launched on a $1,500 white-label app platform

Cody Ruberto · He launched an Uber competitor with just $3,000—& grew to $20M in revenue in 7 years. | Cody Rube... · PMF Show · Sep 30, 2024 · at 6:26

Cody Ruberto, founder of Canadian rideshare startup Uride, explains how he avoided $300,000 app development quotes by acquiring existing white-label software.

0:00 / 0:10exact quote · 10.3s
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“We ended up making a deal For, I think it was like 1500 bucks to get off the ground. And we just partnered with someone, got a platform, big ship platform that we used to launch.”

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More from Cody Ruberto

Assertion Not checkable as stated
Uride bypassed early insurance hurdles by leasing drivers' cars to limo companies
“We found a couple of loopholes to work with where we could get up to like, you know, 25, 30 cars in our city through limousine company, this busing company. And then we found something where people could lease their cars to one of these companies, fall under t…”
Cody Ruberto Sep 30, 2024 ▶ 10:15 He launched an Uber competitor with just $3,000—& grew to $20M in revenue in 7 years. | Cody Rube... · PMF Show
Insight
Why Uber's open scheduling model causes driver churn in small towns
“On the driver's side, when you go into a small town, you have, if drivers drive anytime that they want, like with Uber and some of these other platforms if it's a Monday afternoon and you have a hundred cars on the road like drivers get bus street and they chu…”
Cody Ruberto Sep 30, 2024 ▶ 29:11 He launched an Uber competitor with just $3,000—& grew to $20M in revenue in 7 years. | Cody Rube... · PMF Show
Assertion Not checkable as stated
Uride reached $1M in annual revenue on roughly $3,000 in capital
“We got to a million a year with like 3000 bucks, which is crazy.”
Cody Ruberto Sep 30, 2024 ▶ 33:10 He launched an Uber competitor with just $3,000—& grew to $20M in revenue in 7 years. | Cody Rube... · PMF Show
What-if
Ruberto: We never would have launched Uride if we understood venture capital
“If we actually knew what we were doing, and we knew about, like, the venture world as stars, we probably would have never started this company.”
Cody Ruberto Sep 30, 2024 ▶ 39:06 He launched an Uber competitor with just $3,000—& grew to $20M in revenue in 7 years. | Cody Rube... · PMF Show
Disclosure
Uride plans to expand into deliveries to become a small-town super app
“Over time we want to power all these communities. So if people want rides, deliveries, or different services want to be essentially the soup wrap for all these”
Cody Ruberto Sep 30, 2024 ▶ 39:40 He launched an Uber competitor with just $3,000—& grew to $20M in revenue in 7 years. | Cody Rube... · PMF Show
Assertion Supported
Ruberto: Small-town impaired driving death rates are 7x higher than major cities
“The rates of deaths caused by impaired driving in these smaller towns is seven times higher than places like Toronto and bigger cities.”
Cody Ruberto Sep 30, 2024 ▶ 2:55 He launched an Uber competitor with just $3,000—& grew to $20M in revenue in 7 years. | Cody Rube... · PMF Show
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