People, every show

Cherif Habib

Co-Founder and CEO, Dialogue. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveinvestor@cherif ↗LinkedIn ↗dialogue.co ↗

Cherif Habib co-founded Dialogue in 2016, scaling it into a virtual healthcare platform through its TSX IPO and subsequent acquisition by Sun Life Financial. Previously, he served as CEO of EMcision until its sale to Boston Scientific and worked as a management consultant at McKinsey & Company.

1shows
1appearances
10statements
0resolved
0supported
0contradicted

Everything Cherif Habib said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Dialogue beat telemedicine rivals by focusing exclusively on B2B from day one
“All of the other companies started as B to C. They focused a lot on B to C. They saw our success in B to B, and then they kind of had a double strategy of doing B to C and B to B at the same time. And I think that one of the reasons why we were successful in b…”
Cherif Habib Nov 15, 2022 ▶ 28:54 How to Create a New Market | Cherif Habib, Founder of Dialogue (IPO: TSX) · PMF Show
Telemedicine adds net new capacity instead of draining public healthcare
“You know, sometimes people accuse Dialogue and other telemedicine companies of stealing Resources from the public health care system, and we've again and again, like, been very clear that that's not the case. What we're doing is actually adding capacity to the…”
Cherif Habib Nov 15, 2022 ▶ 9:29 How to Create a New Market | Cherif Habib, Founder of Dialogue (IPO: TSX) · PMF Show
Signed contracts are the only real form of customer validation
“There's a big difference between somebody telling you it's a great idea and this would work to actually like signing a contract. And we really wanted to get to the signed contracts because we felt that was the only actual feedback. Everything else is just chit…”
Cherif Habib Nov 15, 2022 ▶ 13:07 How to Create a New Market | Cherif Habib, Founder of Dialogue (IPO: TSX) · PMF Show
Overdelivering early service experience beats premature operational optimization
“The thing is that you can then, as you said, find ways to make it more efficient, you know, fix the operations and fix the technology and fix all that stuff. But that, that experience and that service is just so important because it shows people the, what if i…”
Cherif Habib Nov 15, 2022 ▶ 15:24 How to Create a New Market | Cherif Habib, Founder of Dialogue (IPO: TSX) · PMF Show
Creating a new B2B market requires convincing buyers to create new budgets
“One of the hurdles when you're in a new market is that you're not competing for an existing budget. You're trying to convince people to create new budget.”
Cherif Habib Nov 15, 2022 ▶ 17:41 How to Create a New Market | Cherif Habib, Founder of Dialogue (IPO: TSX) · PMF Show
Enterprise contracts outvalue LOIs by resolving critical security details upfront
“Contracts are worth much more than LOIs even if they have an out and even if they're not binding, but at least The reason a contract is worth so much more is that you've negotiated all of the other things that you need to discuss in the future. Whereas an LOI …”
Cherif Habib Nov 15, 2022 ▶ 26:40 How to Create a New Market | Cherif Habib, Founder of Dialogue (IPO: TSX) · PMF Show
Winning competitive RFPs without being the cheapest proves B2B product-market fit
“So when you're winning a competitive process and you're not even the cheapest, that's when we're like, okay, like we really have something here.”
Cherif Habib Nov 15, 2022 ▶ 33:26 How to Create a New Market | Cherif Habib, Founder of Dialogue (IPO: TSX) · PMF Show
Dialogue offered three free months on annual contracts with near-zero churn
“What we did is we gave people three months free if they sign up for a year. And we said, like, if you don't like it in the first three months, you can cancel and almost nobody canceled because you know, in those three months, they got amazing service.”
Cherif Habib Nov 15, 2022 ▶ 17:16 How to Create a New Market | Cherif Habib, Founder of Dialogue (IPO: TSX) · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
McKinsey chose Dialogue over two competing alumni-founded telemedicine startups
“McKinsey is a good example. So my co-founder and I both worked in McKinsey. The very strange thing is that at the time, the two other companies that were doing telemedicine also had McKinsey alumni as part of their co-founding team. So McKinsey got Like hounde…”
Cherif Habib Nov 15, 2022 ▶ 31:57 How to Create a New Market | Cherif Habib, Founder of Dialogue (IPO: TSX) · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Diagram's early venture thesis was inspired by Oscar Health's integrated model
“Their thesis given some of their LPs was around creating insurance products. And I think there was an inspiration from Oscar in the US that has a vertically integrated insurance and telemedicine product.”
Cherif Habib Nov 15, 2022 ▶ 4:12 How to Create a New Market | Cherif Habib, Founder of Dialogue (IPO: TSX) · PMF Show

One line per show, most statements first. The link opens Cherif's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
PRODUCT MARKET FITLEDGER Co-Founder and CEO, Dialogue 1 10 full record on A Product Market Fit Show →
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