Everything Bonnie Crater said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Crater: Salesforce platform does not guarantee customers; founders must earn them
“Salesforce doesn't give you your business, right? You have to earn it, and you have to build your own business.”
Crater: SaaS startups need a 3x breakout year to reach breakeven
“Our model has always been to double year over year and then one year we need to triple. So when I, when I've done this modeling, basically that's kind of how you have to do these SaaS businesses is one of these years you have to have like a breakout year where…”
Crater: In-person events are Full Circle Insights' best acquisition channel
“We spend a lot of time at events and just going and talking to people. And that's, that seems to be the best way for us to get customers.”
Crater: Full Circle Insights average contract is around $30,000 per year
“So we sell annual contracts and usual contracts around 30 K a month or sorry, three K a year.”
Full Circle Insights built its initial product on $22,000
“We've, we actually built our first product on 22,000 dollars.”
Crater: Full Circle Insights has doubled revenue year-over-year on average
“So we've been on average doubling year over year.”
Crater: Full Circle Insights maintains 90% renewal rate and 10% churn
“We're at an, around a 90% renewal rate. So it's, you know, 10% churn”
Crater: Full Circle Insights has a $7M ARR stretch goal for 2017
“This year if we hit seven million, we'd be like, totally fascinating.”
Bonnie Crater states that she hates all business books
“I hate all business books.”
Crater: Founders should never incorporate on December 31st due to IRS filings
“So this is my advice to entrepreneurs, is never start a company on December 31st, 2010, because the IRS will want a tax return for that one day that nothing happened.”
Crater hired and fired 100 people in one year as CEO
“I hired and fired a hundred people in a year.”
Full Circle Insights has raised $11M in total capital
“Eleven million dollars.”
Full Circle Insights serves about 150 customers as of October 2017
“We have about a 150 customers today.”
Bonnie Crater: Digital channels are Full Circle Insights' lowest marketing expense
“We don't spend, we don't that's actually our lowest marketing expense is is digital right now.”