Bill Cates
President and Founder, Referral Coach International. On 1 show, 1 appearance. The Shows tab opens the full record on each.
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Bill Cates is a client acquisition and relationship marketing coach who specializes in helping financial advisors. He is the author of Radical Relevance and the founder of Referral Coach International.
1shows
1appearances
8statements
0resolved
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Everything Bill Cates said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Cates: Passing the 'Beer Test' Is a Flawed Metric for Hiring Talent
“Just cause someone is a little different than us in their personality, just because we might not enjoy an hour. Over a beer or two with them doesn't mean they couldn't be a great asset for our company. So, I mean, I get the idea. I get the kind of the energy b…”
Cates: Referrals should be the core growth engine, not a bonus
“Referrals are often looked as kind of the icing on the cake, right? Yeah. I get some referrals. That's part of how I grow my business that I recommend for a lot of folks to consider it is the cake. It is how people want to meet you.”
Cates: Paid Referral Arrangements Must Be Transparent to Avoid Damaging Trust
“I just think it should be transparent. I think that's the most important thing. Because sometimes when clients or customers, you know, maybe didn't know that you would get compensated and then after the fact they find out you did, it can leave a bad taste in t…”
Cates: Curating Third-Party Success Stories Transfers Borrowed Trust to Creators
“Any kind of content like that, whether it's your success story, someone else's success story, your knowledge is sometimes you and I work, we're creators say curators of knowledge and information, right? So we're helping the people in our community. By curating…”
Cates: Name-Dropping Irrelevant Big Clients Undermines Effective Sales Communication
“So the mistake is sometimes in communicating our value is using references, name dropping, right? Of our clients that don't relate to the person we're in touch with.”
Cates: Effective Messaging Must Actively Attract Ideal Targets and Repel Bad Fits
“Your messaging, whether the messaging is through another human delivering the message to others, like a referral source, or whether it's your website or anything else, your messaging needs to attract the right people and repel the wrong people. And I know repe…”
Cates: Target Maximum Three Buyer Personas to Avoid Diluting Your Message
“Now you can have more than one persona, by the way, you can have two or three. I don't recommend having more than three, but you could have a splitter page that says, if you're this click here, if you're this click here, if you're this click here, not necessar…”
One line per show, most statements first. The link opens Bill's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 WE LIVE TO BUILDLEDGER | President and Founder, Referral Coach International | 1 | 8 | — | full record on We Live to Build → |