People, every show

Bharat Sethi

Founder & CEO, Rage Coffee. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveinvestor@bharatsethi_ ↗LinkedIn ↗ragecoffee.com ↗

Bharat Sethi is an entrepreneur who founded Rage Coffee, a direct-to-consumer and retail FMCG brand offering vitamin-infused and flavored instant coffees. He previously built and exited millennial consumer merchandise platform PosterGully, founded B2B platform iDecorama, and has angel invested in more than 25 startups.

What they said6 Shows1

Everything Bharat Sethi said on any show that made the record, most notable first. Each card names its show and opens the statement there.

NEON SHOW Opinion

Sethi: Complicating coffee with roast levels adds no novelty in India

“There is no novelty in complicating coffee. Like this batch, this roast level, this, even connoisseurs and aficionators of coffee don't get coffee in India.”

Bharat Sethi Aug 16, 2022 ▶ 23:13 How He Built India's BIGGEST D2C Coffee Brand From First Principles Ft. Bharat Sethi CEO-Rage Coffee

NEON SHOW Assertion Supported

Sethi: Two non-innovating players held 70% of India's coffee market in 2018

“If you deep dive into the category, not now, four years back, if you deep dive into the category, 70% market share was with two players who were not innovating at all. 70% of the market was with South India.”

Bharat Sethi Aug 16, 2022 ▶ 21:41 How He Built India's BIGGEST D2C Coffee Brand From First Principles Ft. Bharat Sethi CEO-Rage Coffee

NEON SHOW Assertion Not checkable as stated

Sethi: An imported coffee brand generated ₹200 crore on Indian Kirana shelves

“I met the distributors of an imported brand that was doing 200 crores by just sitting on the shelf. That brand is actually sold in European luxury supermarkets that was sitting on a Kirana store shelf and selling.”

Bharat Sethi Aug 16, 2022 ▶ 22:09 How He Built India's BIGGEST D2C Coffee Brand From First Principles Ft. Bharat Sethi CEO-Rage Coffee

NEON SHOW Assertion Contradicted

Sethi: Postergully Reached 50% Net Margins and 10+ Crore Revenue

“So we were a 50% net margin business. In the last of the business, we topped more than 10 crores and, you know, 50 people team.”

Bharat Sethi Aug 16, 2022 ▶ 8:43 How He Built India's BIGGEST D2C Coffee Brand From First Principles Ft. Bharat Sethi CEO-Rage Coffee

NEON SHOW Assertion Not checkable as stated

Sethi: Postergully exited at about a 3.5x annualized revenue multiple

“Yet the exit was about three and a half times of annualized revenues, but it was a deal that we stuck the buying party.”

Bharat Sethi Aug 16, 2022 ▶ 10:20 How He Built India's BIGGEST D2C Coffee Brand From First Principles Ft. Bharat Sethi CEO-Rage Coffee

NEON SHOW Prediction Didn’t hold up

Sethi: Rage Coffee is on track for ₹100 crore in 2022 sales

“We are on track this year to achieve a hundred crores in sales.”

Bharat Sethi Aug 16, 2022 ▶ 26:49 How He Built India's BIGGEST D2C Coffee Brand From First Principles Ft. Bharat Sethi CEO-Rage Coffee

One line per show, most statements first. The link opens Bharat's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
NEON SHOWLEDGER	Founder & CEO, Rage Coffee	1	6	33% 1/3	full record on the Neon Show →