“We are on track this year to achieve a hundred crores in sales.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Bharat Sethi
Opinion
Sethi: Complicating coffee with roast levels adds no novelty in India
“There is no novelty in complicating coffee. Like this batch, this roast level, this, even connoisseurs and aficionators of coffee don't get coffee in India.”
Bharat SethiAug 16, 2022▶ 23:13How He Built India's BIGGEST D2C Coffee Brand From First Principles Ft. Bharat Sethi CEO-Rage Coffee
AssertionSupported
Sethi: Two non-innovating players held 70% of India's coffee market in 2018
“If you deep dive into the category, not now, four years back, if you deep dive into the category, 70% market share was with two players who were not innovating at all. 70% of the market was with South India.”
Bharat SethiAug 16, 2022▶ 21:41How He Built India's BIGGEST D2C Coffee Brand From First Principles Ft. Bharat Sethi CEO-Rage Coffee
AssertionNot checkable as stated
Sethi: An imported coffee brand generated ₹200 crore on Indian Kirana shelves
“I met the distributors of an imported brand that was doing 200 crores by just sitting on the shelf. That brand is actually sold in European luxury supermarkets that was sitting on a Kirana store shelf and selling.”
Bharat SethiAug 16, 2022▶ 22:09How He Built India's BIGGEST D2C Coffee Brand From First Principles Ft. Bharat Sethi CEO-Rage Coffee
AssertionContradicted
Sethi: Postergully Reached 50% Net Margins and 10+ Crore Revenue
“So we were a 50% net margin business. In the last of the business, we topped more than 10 crores and, you know, 50 people team.”
Bharat SethiAug 16, 2022▶ 8:43How He Built India's BIGGEST D2C Coffee Brand From First Principles Ft. Bharat Sethi CEO-Rage Coffee
AssertionNot checkable as stated
Sethi: Postergully exited at about a 3.5x annualized revenue multiple
“Yet the exit was about three and a half times of annualized revenues, but it was a deal that we stuck the buying party.”
Bharat SethiAug 16, 2022▶ 10:20How He Built India's BIGGEST D2C Coffee Brand From First Principles Ft. Bharat Sethi CEO-Rage Coffee
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