Everything Barry Merrick said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Ivy charges members under 35 $1,000 and older members $2,000 yearly
“So it's a thousand dollars a year. And that's evolved over time. So that's the latest where it's at. If you're under 35 and over 35, it's a 2000 dollars.”
Ivy claims very low member churn due to lifelong membership model
“Churn actually is we have a lifelong membership, so it's actually very low. So once you pay your joining fee so your first year is, you know, kind of paid up front. So once you pay that, you're a lifelong member, you can decide, you know, whether to be an Ivy …”
Ivy operates in seven cities with 20,000 members
“We're in seven cities with 20,000 members, as you mentioned.”
Merrick: Ivy grew revenue 100% annually from $2.5M to $10M
“It was basically, so it's going to be exactly a hundred percent growth pretty much for the last two years. So we went from around two and a half million to five million to ten million this year.”
Merrick: Ivy has no institutional VC backers, only individual strategic investors
“We don't have any institutions on board. It's all strategic individuals. Many of them are partners at different financial institutions and funds, but it's all individual investments.”
Merrick: Ivy spends about $400 to acquire each member
“Well so the way we really invest about 400 dollars per member to bring them on board.”
Merrick: Ivy achieves instant CAC payback via $1,000 joining fee
“Well these days it's pretty instant because There's a, the thousand dollar joining fee, as I mentioned.”
Ivy hosts over 100 unique events monthly across the US
“So across the country, every single month, we're hosting more than 100 unique experiences focused on entrepreneurship, art and culture, Social impact, policy, and wellness.”