Everything Anna Schramm said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Schramm: Scaling an Amazon business is like adopting a growing tiger
“Of course, it's in the beginning. It, Sounds and feels very, very promising and easy, but in fact, it's, it is like adopting a tiger. When it's a little one you see a nice video on YouTube or Amazon or Instagram, like how cute is to have a tiger, and you think…”
Schramm: Selling exclusively on Amazon turns into a sophisticated prison
“Working in the Amazon operational system was probably the hardest understanding how the algorithm works. And also, you know, what was my biggest realization there is that what started as a dream of a freedom Like what I was saying, I can focus on what I really…”
Schramm: Selling founders must shift from operator to asset seller mindset
“First of all, change your head from I'm the head of my business into I am selling the business. So what is the benefit your buyer will get? So you really need to change the shoes of operational leader into the seller of the asset. Once you do this, it helps yo…”
Schramm: Customer acquisition relied exclusively on the Amazon platform
“Well, I was selling exclusively at Amazon, so of course it was Amazon bringing the customers.”
Schramm: Combine Amazon Vine reviews with PPC to trigger organic ranking
“I was using the wine platform program that Amazon is providing to give the first reviews, and once the first reviews were there, Pushing the PPC campaign was allowing me to start selling, and once you get positive reviews, and you get more visibility, the algo…”
Schramm: Deciding to sell requires toning down emotions to think strategically
“What helped me really a lot is really Tone down my emotions. Switch on my strategic brain. Think about the other possibilities that I have outside of this business model. And at the end, the idea of selling the business was feeling like it's the right way to d…”
Schramm: Acquisition due diligence took two months longer than originally expected
“The process of delivering all the due diligence took a little bit longer, and I was hoping to celebrate probably two months earlier than it actually happened”