Schramm: Scaling an Amazon business is like adopting a growing tiger
Anna Schramm · An Amazon Brand That Became a Business Sale · May 26, 2026 · at 3:57
Anna Schramm, founder of an Italian-inspired home brand, discusses the reality of scaling an e-commerce brand on Amazon and dealing with platform dependencies.
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“Of course, it's in the beginning. It, Sounds and feels very, very promising and easy, but in fact, it's, it is like adopting a tiger. When it's a little one you see a nice video on YouTube or Amazon or Instagram, like how cute is to have a tiger, and you think like, wow, I can do the same, and while the tiger is small, it feels like, okay, it's not a big problem, it's not much of a difference than having a puppy, but while the tiger is growing, you see also how growing the issues, and the stress, and the level of destruction, something goes wrong, and that if some mistakes can be forgiven by the small path, by target, it's not going to be forgiven, forgiven, and that's how it feels a little bit to be the Amazon player, so like, it's not that you're outsourcing your headache, no, you're getting this just in a little bit different form.”
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