Everything Andrew Lockhead said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Stay22 sued investors who refused to wire funds after signing investment agreements
“I actually had to start a legal system against them. So we had to openly sue them and say, you know what? You need to send their money and so on. They never send their cash. We just opened up the legal case and decided to move on after this.”
Stay22 offered ticketing platforms $5,000 upfront to overcome API integration hesitation
“Some people, we had told them, you know what? We'll pay you 5000 dollars up front, and we're going to recoup that money as soon as you generate revenue.”
Airbnb's 2021 affiliate program shutdown wiped out 72% of Stay22's supply
“March 20, 21, we lost our biggest supplier, which was Airbnb. So Airbnb decided to drop complicated affiliation platform. They wanted to go public. So go with the S one show that 95% of people go direct to Airbnb. So they shut down everyone and Airbnb was repr…”
API integrations elongate sales cycles because customers find them too complex
“No one want to integrate API. It's too complex, take too much time, and the sales cycle was really low because of that.”
Partnering with platforms scales much faster than selling to individual annual events
“We started with an event at first because we needed to get a go to market and like, see if it works for them. And as soon as we saw it was working, we're like, cool, but one event a year, it's not going to work out. Like, cause you had to wait another 365 days…”
Building a direct B2C travel brand is nearly impossible against established incumbents
“And for us, we always came to the conclusion that they're always going to end on their direct brand. Booker.com, Airbnb, Expedia, wherever they have more loyalty points. So for us to create such a strong brand that we will be able to attract customers to us, w…”
Modern travelers book event tickets first before arranging flights and hotels
“In our paycheck, one of the things that we said to investors was the way that travel changed over time. Back in the days, your parents probably just booked their flight for their bus, or they took the car, and after this, once they were at destination, they we…”
Founder-led startups are far more open to partnerships than corporate platforms
“The tech entrepreneur, one thing we figured out, like, the younger the company are, the more the CEO is an entrepreneur that founded the company in the first place, the stronger the relationship is. Versus big platform back in the day is thinking about the Viv…”
Stay22's monthly revenue plunged from $130,000 to $10,000 during COVID-19
“Revenue went down from a 130,000 dollars US a month to, like, 10,000.”
Stay22 reached $15M in revenue in 2023 and targets $30M in 2024
“Twenty-twenty-three, 15. So about three X and 20, 24, we're hoping to do about another two X out of that. So almost thirty million.”
Stay22 generated $250K in sales before raising seed, scaling to $1M
“When we raised, we were doing about 250,000 dollars, I believe. And after this, in total sales, and after this we did a million dollars.”
Stay22 sent board letters and financials to convince skeptical integration partners
“We had to, one of our first partners night out, we had to send over a letter of our board to say, by the way, we're a legit company. We're not going down. Here's the financial.”
Event partnerships now make up just 15% of Stay22's total revenue
“Still serving the market. They represent about 15% of revenues to these days.”