Andrew Antos
Co-Founder and CEO, Within. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveLinkedIn ↗within.ai ↗
Andrew Antos is the co-founder and CEO of Within, an enterprise AI platform. Originally a corporate attorney who attended Harvard Law School, he previously co-founded Y Combinator-backed Klarity before pivoting and scaling Within.
1shows
1appearances
18statements
0resolved
0supported
0contradicted
Everything Andrew Antos said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Antos: 30 conversations is the sweet spot to validate startup ideas
“What we found is like again and again, you want to talk to roughly 30 people to like validate an idea or invalidate an idea. 10 is not enough, because you can always find 10 friendlies or 10 unfriendlies. 50 or a hundred is too difficult, too many, right? But …”
Antos: Core product-market fit only reveals itself after 100 sales
“You truly find the, like, core of the product market fit once you sell hundred customers. It doesn't mean, you know, that it's, like, everybody's super happy and everybody's, like, at a huge, you know, deal size. But, like, again, like, around hundred, like, y…”
Antos: Qualitative PMF signals only matter in a startup's earliest days
“I think the qualitative stage of product market fit happens only very, very early. Right. Like that, like you launch it in an event and everybody wants to talk about it. It gives you conviction to take the next steps. But once you become a little bit bigger, o…”
Antos: Sales and Marketing Make Startups Great, Not Viable
“As long as there's a way for them to discover, there's, like, some Basic level of discoverability and you're doing something that people really want, then it takes off. Right? And then I think like, and then if you're good at sales or good at marketing and goo…”
Antos: Within generated $350K ARR in five weeks and $1M the next quarter
“We did, like, three 50 K or so, maybe even a little bit more of ARR in the, like, first, not even six weeks, like, five weeks on this thing. And then, like, we backed it up, like, the next quarter we did, like, over a million.”
Antos: Founders should observe fringe activities to find product-market fit
“I actually think that's like a very important concept for finding product market fit is look at what people on the fringes are doing. Cause oftentimes what starts like on a, as a fringe activity or like as a fringe interest then becomes mainstream.”
Antos: 80% of enterprise business processes are exceptions, not happy paths
“And these complicated business processes in enterprise run on exceptions. You have like one happy path, and that's like, that applies to like, 20% of things, and then 80% is an exception.”
Antos: Startups grow faster where customers describe problems identically
“And industries that like where the customer is saying the same words effectively again and again are usually industries where you can grow faster segments where you can grow faster than when you see a lot of like, you know, entropy, right? Like they're describ…”
Within operates strictly on 90-day planning cycles
“We don't believe in like longer than like 90 day cycles at the company.”
Antos: 90% of experiments fail, but one outlier carries the company
“I think it's like nine out of 10 things don't work and they might look like they're working incrementally, but that's really like, it means that it's not working. But the one out of 10 things Works so well that, like, carries everything else.”
Antos: Startups cannot increment their way out of slow growth
“You cannot increment your way out of Like slow growth, right? It's usually something to do with the market structurally, like you have some kind of a problem. So even if you increase your conversion rate by five percent and you do all of these things, it's not…”
Antos: Within runs zero Google ads or paid advertisements
“For example, we don't run any Google ads. We have zero ads, right?”
Within iterated pricing on its first 14 deals in six weeks
“The first. 12 or 14 deals that we signed in the first six weeks after we launched the thing, like every single one had like completely different pricing model because we were like iterating through it.”
Antos: Legal tech startup plateaued around $800K ARR before pivoting
“Close to a million, like maybe 800 K.”
Antos: Finance pivot reached roughly $340K ARR across eight customers in six months
“We ended up hitting eight customers, but like three 50 almost, like three 40 K in six months.”
Antos: Within's new product overtook its legacy business in a year
“As we saw the other business just like skyrocketing and it overtook it in about a year.”
Antos: Within sold legacy business to partner that absorbed the team
“So they literally took every single person who was supporting the product and brought them over. And so we optimized for the customer. We optimized for the team. And so we effectively like sold the business to the partner and focus the entire company on this n…”
One line per show, most statements first. The link opens Andrew's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 PRODUCT MARKET FITLEDGER | Co-Founder and CEO, Within | 1 | 18 | — | full record on A Product Market Fit Show → |