Ally Svenson

Everything Ally Svenson said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Assertion Contradicted

Ally Svenson: Flat-rate pizza pricing with unlimited toppings was an industry first

“And no, that had never been done before in pizza.”

Ally Svenson Jul 24, 2023 ▶ 1:01:01 MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson

HOW I BUILT THIS Insight

Ally Svenson: Hiring formerly incarcerated individuals yielded incredible work ethic

“They would have had to check a box in this, in Seattle, and we did not require them to check the box. We employed them. The first job out of prison was working at Maud, and in a very short period of time even though some people thought, well, that's kind of cr…”

Ally Svenson Jul 24, 2023 ▶ 1:05:18 MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson

HOW I BUILT THIS Assertion Supported

Ally Svenson: MOD Pizza founders had zero retail experience before launching

“We had never worked in retail. Our qualification was the fact that we had been customers of the thing that we wanted to create.”

Ally Svenson Sep 5, 2024 ▶ 43:58 Advice Line with Scott and Ally Svenson of MOD Pizza

HOW I BUILT THIS Assertion Supported

Ally Svenson: 1990s London completely lacked customizable specialty coffee

“Decent tasting coffee, but nobody had what we were used to, which was a customizable coffee offering that we all now know, you know, it's everywhere, but it was nowhere there.”

Ally Svenson Jul 24, 2023 ▶ 11:57 MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson

HOW I BUILT THIS Disclosure

Ally Svenson: Seattle Coffee Company aimed to fool authentic Seattleites

“We ended up creating our mission statement to reflect this lens that we knew we needed to use, and the mission statement was written out on a yellow sticky that just said our, you know, we will create a Seattle-style coffee bar that would fool a Seattleite.”

Ally Svenson Jul 24, 2023 ▶ 21:46 MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson

HOW I BUILT THIS Assertion Not publicly verifiable

Seattle Coffee Company hired former Buckingham Palace footman as first manager

“It was a character named Peter who, his previous job, he'd worked in Buckingham Palace as a footman.”

Ally Svenson Jul 24, 2023 ▶ 28:06 MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson

The other half of the tape: Ally Svenson's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Guy Raz 1

Statements about Ally Svenson, by other people (1)

HOW I BUILT THIS Assertion Supported

Scott Svenson: Ousted CrestaCare CEO backed Seattle Coffee Company's launch

“Allie and I built it, and they were our backers.”

Scott Svenson Jul 24, 2023 ▶ 17:18 MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson

Every mention by year

One line per show, most statements first. The link opens Ally's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Co-Founder, MOD Pizza	3	6	67% 2/3	full record on How I Built This →