Aishetu Dozie
Founder & CEO, Bossy Cosmetics. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveauthor@TheAishetu ↗aishetudozie.com ↗
After a 20-year career in global investment banking with firms such as Goldman Sachs and Morgan Stanley, Dozie founded Bossy Cosmetics. She serves on corporate boards including The Vita Coco Company and authored the children's picture book Paloo & Friends in Imaginaria.
1shows
1appearances
6statements
0resolved
0supported
0contradicted
Everything Aishetu Dozie said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Makeup consumers show the lowest brand loyalty when purchasing lipsticks
“One of the most important things I learned was that the average woman Wears something color on her lips on most occasions, but she is least loyal to the person who makes her lipstick. Like the average woman who wears makeup is very religious about the foundati…”
Dozie: Founders must assess their financial privilege before forgoing a salary
“People need to establish what kind of privilege they enjoy to allow themselves to not have a salary because, you know, you don't pay yourself money when you're starting this business. Every cent goes back into the company.”
Bossy Cosmetics rebranded after discovering 20 other companies used the name
“We are in the process of rebranding the company because it's impossible to get a trademark with the word bossy now in the United States because, you know, there are at least 20 companies that use the word bossy, and of course, being a former banker, I understa…”
Dozie left investment banking after her doctor warned of a stroke
“When my doctor said, listen, you're going to have a stroke if you keep going this way, for me, it was a come to Jesus moment.”
Dozie was hospitalized with a panic attack before quitting corporate finance
“I had a panic attack, I'll be honest with you, where I was in the hospital in Lagos, Nigeria, which is where I was living in my last role. And when I had decided, okay, I'm quitting, I'm not healthy, I'm certainly not mentally happy doing this job, but I don't…”
Bossy Cosmetics shifted its supply chain to Italy, China, and Germany
“When we first started the business, a hundred percent of our supply chain was in California. And then of course, as we started to grow and I decided, okay, look, this is actually going really well. I want to go into eyeliners, eyeshadows, all these, I want to …”
One line per show, most statements first. The link opens Aishetu's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 HOW I BUILT THISLEDGER | Founder & CEO, Bossy Cosmetics | 1 | 6 | — | full record on How I Built This → |