Adam Alter
Professor of Marketing, NYU Stern. On 1 show, 1 appearance. The Shows tab opens the full record on each.
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Adam Alter is a behavioral scientist and Professor of Marketing at New York University's Stern School of Business. He is the author of multiple bestselling books examining decision-making and the impact of technology on human behavior.
1shows
1appearances
10statements
1resolved
1supported
0contradicted
100%fully supported
Everything Adam Alter said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Alter: Familiar experiences are less addictive due to rapid tolerance
“Things that are familiar to you actually are less likely to be addictive. You develop a tolerance really fast.”
Alter: Modern digital media eradicates traditional stopping rules
“One of the big trends I think in, in media today is the eradication of stopping rules. So you think about the way we consume media in the whole of the twenties century, everything had a natural endpoint, or at least the suggestion of an endpoint. Books have ch…”
Alter: Inactive smartphones on tables diminish conversation quality between strangers
“There's this amazing study showing that if you sit across from someone else, and there's a smartphone on the table, even if it's inert, it's not actually being used. The conversation that you have with that person, if that person is a stranger, will be diminis…”
Alter: Continued engagement, not initial interest, makes media a hit
“What makes something a hit or what makes something popular or successful is continued engagement. It's not that initial engagement. It's the fact that you don't stop being interested.”
Alter: Stopping videos before cliffhangers prevents binge-watching
“You want to basically short-circuit these attempts to eradicate stopping cues. You stop watching five minutes before the end of the episode, before the cliffhanger arrives, and then every time you watch from the last five minutes of one episode to the last fiv…”
Alter: Attention span functions like a muscle requiring exercise
“The attention span is a lot like a muscle that you have to exercise to improve.”
Alter: Obsessive engagement with technology fulfills unmet psychological needs
“This tendency to engage obsessively over and over again with a certain experience Is designed to treat some psychological need that isn't being met another way.”
Alter: Defending against addictive design is a historically unprecedented challenge
“The only reason we're having this discussion was because there are people out there today who are so good at designing products who have such great teams of behavioral experts they've put together. That we need to discuss how to react against those products, h…”
One line per show, most statements first. The link opens Adam's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 a16zLEDGER | Professor of Marketing, NYU Stern | 1 | 10 | 100% 1/1 | full record on the a16z Podcast → |