Abhishek Asthana
Founder, GingerMonkey. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderentertaineroperatorengineer@Gabbbarsingh ↗gingermonkey.in ↗
Abhishek Asthana is a software engineer turned marketer who founded the creative advertising agency GingerMonkey in 2019 and co-founded the social app Hood. He is widely recognized as a prominent digital creator and commentator under the persona @Gabbbarsingh, commanding over 1.4 million followers on X.
1shows
1appearances
10statements
0resolved
0supported
0contradicted
Everything Abhishek Asthana said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Hobbies Will Eventually Die If Creators Do Not Monetize Them
“I like tell people often that if you don't monetize your hobby, it will die. I mean, unless if you are a good painter, if you're not able to sell your paintings, you're a good musician, if you're not able to create I mean, monetize that, those stuff that you c…”
Non-Celebrity Twitter Accounts Must Post Factual Insights Before Sharing Opinions
“They started with a lot of facts. They gave out a lot of facts, which are interesting facts, which are insights about the business. And then they have moved to opinion. I mean, that's where I see the journey as well.”
Distribution Is the Single Biggest Variable Driving Traditional FMCG Sales
“Usually whenever you make a multivariate of sales, right? That basically the outcome is sales, but all variables are basically affecting sales. The biggest coefficient or biggest variable Is of distribution. Then you have trade, then you have media, and then y…”
Legacy FMCG Giants Will Acquire D2C Brands to Bridge E-Commerce Gaps
“And I really see, I mean, good things and good future for a lot of D to C brands coming in and suddenly getting acquired by bigger FMCGs. That's supposed to happen because bigger FMCGs are clunky. They know the offline business really well. But they are still …”
India's 10 PM Condom Ad Ban Forced Durex Off Broadcast Media
“Informative and broadcasting industry said that fine, condom ads are too explicit and you can plant like play them. You can only play them between 10 PM to 12 PM. And that that's the two hour window. And basically we had like immense amount of GRPs to spend. W…”
Abhishek Asthana Bootstrapped Ginger Monkey With Only 11,000 Indian Rupees
“I started this business with just 11,000 rupees, as I remember.”
Replying to Large Twitter Accounts With Strong Arguments Drives Audience Growth
“When you interact with people who are already well followed and Add your opinions, add your rejoinders to them. So what will happen is, of course, when there is nothing more evocative than a great argument. So if suppose I put out a tweet, I put out an opinion…”
Social Media Consistency Becomes Automatic After One Year of Platform Validation
“Consistency is not something which you have to put extra efforts on, let's say one year or two years in the line. I mean, first one year, maybe you'll have to be consistent. Otherwise afterwards it becomes an automatic process. You constantly are getting drawn…”
Schindler's Campaign Featuring Ankur Warikoo Prompted Planned Global Corporate Expansion
“The video Riku did, like, got, I guess, three lakh views in a day or two, and 5000 plus comments, and it got, like, and the best part was the global team in Schindler noticed that, and they were, they wanted to, like, I mean, expand it to, like, 35 countries n…”
Distilling Long Articles Into Twitter Threads Drives Rapid Audience Growth
“Very, very few people have the patience to actually go and read an article. Usually people are happy just scrolling through their timelines. So if suppose you can distill that great article in a set of five, six tweets or 10 tweets, And that, that's how, and p…”
One line per show, most statements first. The link opens Abhishek's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 NEON SHOWLEDGER | Founder, GingerMonkey | 1 | 10 | — | full record on the Neon Show → |