Schindler's Campaign Featuring Ankur Warikoo Prompted Planned Global Corporate Expansion
Abhishek Asthana · If you don't monetize your hobby, it will die.- Abhishek Asthana on Creativity & Entrepreneurship · Jan 25, 2021 · at 17:47
Abhishek Asthana, founder of creative agency Ginger Monkey, discusses an influencer marketing campaign executed for European elevator manufacturer Schindler.
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“The video Riku did, like, got, I guess, three lakh views in a day or two, and 5000 plus comments, and it got, like, and the best part was the global team in Schindler noticed that, and they were, they wanted to, like, I mean, expand it to, like, 35 countries now.”
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