The Exchanges, every show

Q business, tech, and startups. Thank you to The Hustle for sponsoring this video. Let's get back to the story. All right, Roman, I want to dive into this Reddit post you have right here, this Y Combinator post. What do you think would be, like, the top three reasons why this post went viral that people watching this can learn from and try to do with their own Reddit posts?

A Sure. So first thing would be using AI. So how I write my post is really simple. First, I'm not an English native. So what I do is I tell my story to ChatGPT by voice, and then I asked ChatGPT to translate and correct my post. So that's something that works really well because you can dive way deeper into details than if you have to write everything. Second thing why it worked is the initial start. So you need to get as many votes as you can in the first five to 10 minutes. So what I do to make it work is I have a group of friends. Where we share each other's Reddit posts, and every time someone shares the post, we all go, like, upvote, and comment. And then third thing that's really important is never putting your SaaS directly in the post, and you can trigger curiosity by highlighting it, and as I said before, putting some proof, and the people reading this post know that it's real, and that we are not telling a fake story.

AI assessment note: “So first thing would be using AI... Second thing... And then third thing”

Q really excited to talk about this, especially Reddit, because Reddit is one of my favorite channels, especially for early founders. This is going to be a fun one. But first, before we get into that, I want to understand what is the business that you built? What's the business model? And then I want to walk through some of your dashboards and show off how much this business is making.

A Uh, yeah. So we are a SaaS business. We have three types of subscription. Most of our users are on the 99 dollar plan. So you get an unlimited amount of high intent lead and you can connect them directly Through our platform. So our users get better results than using regular outreach tools. One of our main ways to get users, or at least at the beginning was Reddit. So we got eleven millions impressions on Reddit, which is insane. If we would have paid for that, that would have cost us hundreds of thousands of dollars. And so that way we got our, uh, let's say 101st customers and we are still getting customers today. So here you can see that's a 24 K MRR. So that's Around 30 K dollars and the growth is pretty good. So we are really happy with how it's going.

AI assessment note: “we are a SaaS business. We have three types of subscription.”

Q Okay, so what would be your playbook for starting over right now in 2026 in getting Reddit off the ground as a marketing channel in a way to get your first 1000 thousand users?

A So first you need a fresh account. You need one account per brother. So for example, I have one account on Chrome, one account on Mozilla, one account on Safari, and that's more than enough to keep it safe. And when you create an account, do not create it with a new email. So if you do the combo new email plus new Reddit account, You will get banned right away. Step two. Once your account is created, you have to add a profile picture. You link your SaaS in the bio, and you activate the secret feature that hides your feed. So when you do Reddit marketing and heavily post on Reddit, some people are going to go to your profile and see that you are always talking about the same SaaS, and they will say, is advertising way too much? So that's a really useful feature. Step three. For the first seven to 14 days, don't even think of doing marketing. You will just post comments. You will upvote. This will warm up your account and gets you the first karma. The more karma you have, the stronger your account is. Step four. Once you've done that, after seven to 14 days, you can start posting. And step five. Once you reach that stage, you can start doing marketing. So there are still some things to know. Some subreddits don't allow promotion. Like the Y Combinator subreddit, it's almost impossible to post anything. And so it's not worth posting there. Step six. With every post, you change the…

AI assessment note: “So first you need a fresh account. You need one account per brother.”

Q what people are going to say about them on Reddit, none of it matters. Just like Roman said, block these people. Continue building your app, sharing your story, and everything will work out and it'll be worth it. But anyways, Roman, we didn't really talk a whole lot about your app and what it does. Could you give us a quick demo of what you built and how it works?

A Yeah, sure. So we built Goji Berry to find high intent leads on LinkedIn. So in intent can be many things. It can be someone liking specific posts, interacting with competitors, someone who has just fundraised, hired. And so every day our software is going to find the best leads with their signals. So for example, just engage with a competitor and every day we get the warmest lead on the market, and then we can launch campaigns directly from our software like this. And so this will automate the LinkedIn outreach. So connect with these people, send AI personalized messages, and the results we get in terms of acceptance rate and reply rate are way above industry, just because the leads are great and the messaging is really tailored to every lead.

AI assessment note: “we built Goji Berry to find high intent leads on LinkedIn.”