Q Awesome. Welcome to the show, Kristen. So tell me about the origin story of the brand. How did it, how did it start?
A Yeah, so I ended up having, I had four kids in three and a half years. It was right before and at the start of COVID, and I learned firsthand how important it was to get outside for both my own sanity and for my kids' sanity, and so as winter came around, I went to get snow gear for them, and I really saw, um, a white space. I saw there's two categories of what was on the market. It was either super technical, Kept them warm and dry, but it was either just a black snowsuit or very rugged aesthetic. Or on the other bucket, you had these beautiful pieces, but they didn't actually work and wouldn't actually keep kids warm. So that's kind of when the idea sparked, and, um, I brought the two together.
AI assessment note: “So that's kind of when the idea sparked, and, um, I brought the two together.”