Yogurt Category

topic on 1 show · 2 statements across 2 episodes

How I Built This

2 statements about Yogurt Category, every show

HOW I BUILT THIS Assertion Supported
Rudolph: Greek yogurt accounts for 50% of the US yogurt category
“We are also very inspired by what Chobani did in yogurt, where 50% of the yogurt category is now this higher protein, lower sugar version of yogurt.”
Brian Rudolph Oct 25, 2024 ▶ 35:04 What It Really Takes To Build a Food Business: Part 2
HOW I BUILT THIS Assertion Supported
Greek Yogurt Makes Up 50% of the Total Yogurt Market
“Well, Greek is now 50% of the yogurt category.”
Gary Hirshberg Aug 19, 2019 ▶ 50:41 Stonyfield Yogurt: Gary Hirshberg (2017)

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