Wine Box

other on 1 show · 1 statements across 1 episodes

Lenny's Podcast

1 statements about Wine Box, every show

Sutherland: Google Glass and boxed wine failed from marketing and timing, not product flaws
“These are all utterly brilliant things, but it took in the case of the Japanese toilet and the wine box and Google glass, Something about the timing or the marketing, not the product, something was wrong, and the consumer basically never bit. It never reached …”
Rory Sutherland Jul 21, 2024 ▶ 45:44 What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

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