Sutherland: Google Glass and boxed wine failed from marketing and timing, not product flaws
Rory Sutherland · What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author) · Jul 21, 2024 · at 45:44
Rory Sutherland, Vice Chairman of Ogilvy UK, discusses how psychological barriers and poor market timing cause functionally superior innovations to stall.
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“These are all utterly brilliant things, but it took in the case of the Japanese toilet and the wine box and Google glass, Something about the timing or the marketing, not the product, something was wrong, and the consumer basically never bit. It never reached critical mass.”
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