Sutherland: Google Glass failed by seeding early units only to developers
Rory Sutherland · What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author) · Jul 21, 2024 · at 49:24
Rory Sutherland explains why Google Glass failed commercially due to bad launch timing and negative social perception.
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“Google Glass, I mean, it was kind of marketing cock up. They launched a bit too soon. Then they only gave the bloody glasses to developers. Now, with the best will of the world, developers probably aren't the world's like coolest people. Okay. They're not the people you want to have walking around your bar wearing Google Glass. The user imagery wasn't that great.”
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