Visionaries
topic on 1 show · 5 statements across 2 episodes
5 statements about Visionaries, every show
Maples: True inventions come from hands-on tinkering at the edge, not visionary foresight
“A lot of people tend to think visionaries, it's like they have a special pair of binoculars and they can look out farther than the rest of us can. But in my experience, that's not how inventions really happen. The way inventions happen is People get their hand…”
Moore: The chasm exists because pragmatists reject visionaries as references
“The pragmatists need references, and they will not accept the visionary as a reference, and they don't have any peers that have tried it yet.”
Moore: Visionary adopters avoid products their peers use to stay differentiated
“What we learned was visionaries make their own buying decisions and they do not consult their peers. In fact, if their peers are doing it, they're probably not going to do it. Because they're, they want to be different.”
Moore: Visionary enterprise buyers talk publicly, whereas pragmatists require legal permission
“The good news about visionaries is they tend to have fairly big egos and they tend to like to talk. So, so, so that it's a pretty, unlike pragmatists who will not want to talk. Pragmatists, they'll have to go to legal and get permission and blah, blah, blah.”
Moore: Crossing Chasm Requires Shifting From Shared Belief to Direct Utility
“And one of the ways we try to capture that, you know, thought bubble is before the chasm, the customers you work with are people who say, we believe what you believe. So in other words, they're on the same side. After the chasm, they say, I'm not sure about th…”