Moore: Visionary adopters avoid products their peers use to stay differentiated
Geoffrey Moore · Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market · Jan 25, 2024 · at 31:28
Author Geoffrey Moore explains the buying psychology of early technology adopters versus mainstream enterprise buyers.
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“What we learned was visionaries make their own buying decisions and they do not consult their peers. In fact, if their peers are doing it, they're probably not going to do it. Because they're, they want to be different.”
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