VidGuide
product on 1 show · 2 statements across 1 episodes · said 17 times in 1 episodes since 2023
Startups For the Rest of Us 17
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Startups For the Rest of Us 17
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Warrillow: Adding a book cover increased landing page conversion to 18%
“And that one change, having the book on the landing page boosted our conversion rates from where they were kind of two to three. We're up around 18% right now and have not really made any material differences other than the book on the cover.”
Warrillow: The primary SOP challenge is employee adoption, not creation
“What we learned was the world doesn't need another SOP software. There's lots of great sort of written SOP software out there. What we came to learn through the research was the problem was slightly different than we'd originally thought it was that what the r…”