Verticalizing
topic on 1 show · 2 statements across 2 episodes
2 statements about Verticalizing, every show
Moreno: Sales teams should never execute verticalization mid-year
“You don't do that mid-year. It's a great way to piss a bunch of people off and cause a bunch of chaos. But like, you start planning for that change, 90 to a 180 days out.”
Amin: Verticalizing accelerates product decision-making and clarifies customer targeting
“I realized that by narrowing down and verticalizing, we
Will be able to move faster.
I believe in terms of just decision making because we have kind of those guardrails and you know, the marketing page could be clear.
We can target like a specific customer.”