Value Selling

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Ramanujam: Effective B2B value selling requires creating needs rather than discovering them

“Many founders show up and try to understand what are the needs of the customers. That's one way to look at it. But you need to be able to create needs rather than just discover them, right?”

Madhavan Ramanujam Jul 27, 2025 ▶ 17:25 Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam

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Value Selling

1 statements about Value Selling, every show

Turn any episode into a week of clips.