Urgency

“Every person who has software is like, I can't add urgency because this is software and I can't say there's only 10 seats left, et cetera. Like you don't need to add urgent. And they're also like, I don't want to discount all the time. Like you don't need to d…”

“Urgency is always best when it's tied to something real. If you just say, like, sale ends in three days, and it's just, you know, August 27th or whatever, it's not as real as if it ends, like, at the end of the quarter, or at the, on New Year's, or on Christma…”

“But I think product managers, like I consider product to be the ones that really need to drive urgency.”