Underdog
topic on 2 shows · 6 statements across 2 episodes
the Knowledge Project 
Masters of Scale
6 statements about Underdog, every show
Underdog companies building movements need both a cause and a specific foil
“If you are starting from basically nothing, and you need to gather steam, and gather people to join a movement, make yourself relevant, then it's good to have something to fight for. You need to have a cause, and often with a cause, you need to have a foil.”
Levine: Caitlin Clark effect is huge for Underdog Fantasy's business
“The Caitlin Clark effect is real and is one of the best things to happen to our business.”
Levine: Underdog Fantasy saw 4x year-over-year growth in WNBA contests
“We, last year versus the year prior, we saw, I think it was about four X, the interest and entries in WNBAs the year prior.”
Levine: Underdog built the only US-tailored regulated sports betting tech stack
“So now, as we've built the technology that now is the only tech that has been purpose-built for the American market that is licensed and regulated and has been licensed by this test lab that license every single slice of it that regulators then rely on.”