Trulia

“Two weeks after that, something wasn't working in our apartment. The silliest and the stupidest thing. And then suddenly I feel this sort of panic attack. I should be happy. I'm not.”

“I and we sold a little bit secondary in kind of six figures with my company Trulia before it went public. Maybe that was, let's just say, 2010, 2009, 2008 or something like that. So we saw six figures in US dollars of secondary.”

“Because if I was single, living in New York, suddenly a lot of money, suddenly a lot of time, and I'm feeling kind of rudderless and anxious, that would definitely would have been an optimal moment to go down the wrong path, wrong addictions.”

“So I remember right, right after we released it, someone from Redfin reached out and they were saying, we're building the same thing. And then a week later, someone from Trulia reached out, oh, we're building the same thing.”

“When I started at Trulia, like everyone else, except for maybe one person, we were young, either recently married or single, and I was the first woman to be pregnant at Trulia.”

“When I first started at Trulia, there were roughly a dozen people in the room, you know, nearly zero dollars in revenue, a couple thousands of visits to the site, and when I left over that time span, after our IPO and sale to Zillow, we were at roughly fifty m…”

“So if you take the Trulia and Zillow use case, ultimately what we realize as a company is that if we were helping consumers make better decisions or shining a light in the darkness, as they would say at Zillow, in terms of the consumer, that ultimately that wo…”

“In general, there's a framework that I use, which I think is helpful when you think about certainly the early stages of the first hundred people at a company, you know, so the first zero to 10 people, you know, those are your creators. So self-directed, oftent…”

“You know, we're under a lot of pressure at the time to, from Sequoia, to cut deep, deep, deep to get profitable.”

“When generating early demand, one of the more counterintuitive learnings Is that early marketplace demands are dependent on an existing distribution and offline activities. Like for house, for example, you mentioned early health on Tulia was invaluable. And I …”

“Pete Flint, my partner, he grew Trulia to a, you know, three and a half billion dollar acquisition with zero marketing spend.”

“And I can share a personal experience in the early, truly a years. I often work until one AM. I woke up at five AM and kept going like that, maybe six, sometimes seven days a week. And then on top of which I was doing a fair amount of physical training. And so…”

“The real estate market again is a very massive market opportunity because there hasn't been a lot of efficiency created within the transactional process itself. There's obviously more access to information because of Zillow and Trulia, but the transaction proc…”