Transaction Utility
topic on 1 show · 1 statements across 1 episodes
1 statements about Transaction Utility, every show
Sutherland: Perceived seller overhead alters willingness to pay for identical goods
“Your readiness to pay changes partly in accordance to what you imagine to be the overheads of the establishment selling the good. Even though the utility of the beer, as distinct from the, how good the transaction feels. The actual utility of the cold beer is …”