Trademark
topic on 2 shows · 2 statements across 2 episodes
Lenny's Podcast 
How I Built This
2 statements about Trademark, every show
Jackson: Startups must shortlist three to five names to prevent trademark failure
“Don't come up with one because you might not get it for trademark. And it's really sad when you get really attached to one and then you can't use it. So yeah, three to five top contenders, and then you go through a trademark process, a domain and kind of go fr…”
Bert Jacobs: Marks on t-shirts are ornamental unless proven as brand source
“And by definition, legally a trademark denotes the source of the goods. So there's, when you just put a mark on a t-shirt, that's called ornamental. But if people look at it and say that represents the source of the goods in some way, then it's a brand.”