Superconsumers

topic on 1 show · 1 statements across 1 episodes

1 statements about Superconsumers, every show

LENNY'S PODCAST Assertion Partly supported

Lochhead: Top 8% to 10% of category buyers generate most profits

“So it turns out that in most categories, roughly eight to 10% of the buyers are responsible for the vast majority of the profits. And more importantly, they are the zeitgeist. They are the thought leaders in the industry.”

Christopher Lochhead Sep 17, 2023 ▶ 1:30:39 How to become a category pirate | Christopher Lochhead (Author of Play Bigger, Niche Down, more)

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Superconsumers

1 statements about Superconsumers, every show

Turn any episode into a week of clips.