superconsumers

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Sep 17, 2023 by Christopher Lochhead · across every show →

Everything said about superconsumers, oldest first

Sep 17, 2023

Assertion Partly supported

Lochhead: Top 8% to 10% of category buyers generate most profits

“So it turns out that in most categories, roughly eight to 10% of the buyers are responsible for the vast majority of the profits. And more importantly, they are the zeitgeist. They are the thought leaders in the industry.”

Christopher Lochhead Sep 17, 2023 ▶ 1:30:39 How to become a category pirate | Christopher Lochhead (Author of Play Bigger, Niche Down, more)

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

superconsumers

Everything said about superconsumers, oldest first

Turn any episode into a week of clips.