Status Quo
topic on 2 shows · 4 statements across 4 episodes
the Knowledge Project 
Lenny's Podcast
4 statements about Status Quo, every show
Dunford: B2B deals fail from buyer fear of mistakes, not FOMO
“We still lose deals to status quo, but we lose an awful lot of deals to just plain customer indecision, customers being more afraid of screwing up than missing out.”
Lochhead: Category designers compete against the status quo, not rivals
“So in category design, we don't compete period, full stop at the brand to brand or product to product level. Category designers do compete. But not against a product, not against a company, not against a brand. Category designers compete against the status quo…”
Dunford: B2B Companies Lose 40% of Deals to Status Quo Inaction
“Now, most folks will discount the status quo, but they shouldn't because in B to B, we lose about a 40% of our deals to quote unquote, no decision, which actually means We lost to the spreadsheet. We lost to pen and paper. We lost to interns.”
Andreessen: Incumbents fight new technology because it reorders power and status structures
“It proposes this basically three-step process and sort of you know, step one is basically just, like, flat out ignore, right? New technologies are just, like, dismissed. All, all the experts and all the people who are kind of in power, you know, just kind of s…”