Split Testing

“It's even to the point where we split test each Email that goes out. Since every email goes out is split tested, maybe once or twice a month, we have to make the decision between do we go for, okay, this email generated a lot of unsubscribes relative to anothe…”

“Like you can't split test your way to love, right? So this experiment led product management approach where you kind of throw a bunch of things on the wall and then you kind of see what sticks. And generally we don't advocate this. Obviously there's a bit of i…”

“But you just, in order to get, get an impact, if you know you're not gonna roll it back, then, okay, you should just roll it out and try to reduce the need for the validation.”