split testing

2 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Sep 24, 2023 by Nilan Peiris · across every show →

Everything said about split testing, oldest first

Sep 24, 2023 negative
Insight
Peiris argues product teams cannot split-test their way to customer love
“Like you can't split test your way to love, right? So this experiment led product management approach where you kind of throw a bunch of things on the wall and then you kind of see what sticks. And generally we don't advocate this. Obviously there's a bit of i…”
Nilan Peiris Sep 24, 2023 ▶ 38:51 How to drive word of mouth | Nilan Peiris (CPO of Wise)
Sep 24, 2023
Insight
Product teams should skip split testing if they will not roll back
“But you just, in order to get, get an impact, if you know you're not gonna roll it back, then, okay, you should just roll it out and try to reduce the need for the validation.”
Nilan Peiris Sep 24, 2023 ▶ 45:21 How to drive word of mouth | Nilan Peiris (CPO of Wise)
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