Solidcore
company on 2 shows · 13 statements across 3 episodes · said 32 times in 4 episodes since 2024
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My First Million 31
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2026 2 mentions in 2 episodes 1 per episode
2024 30 mentions in 2 episodes 15 per episode
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13 statements about Solidcore, every show
Sam Parr: [solidcore] founder Anne Mahlum sold the business for hundreds of millions
“I've got this friend named Anne and started this company called solid core, which is like a Pilates business that she sold for hundreds of millions of dollars.”
Mahlum: Solidcore coaches make over $300 per class with revenue sharing
“I think we pay higher than any other fitness organization. Our coaches on a per class basis, like there are coaches who make over 300 bucks a class. Because we've always done a revenue share model, and I have just never believed, Sam, that it has to be a zero …”
Mahlum: Every one-year full-time Solidcore employee received an exit payout
“No, which is why I put a long-term incentive plan in place for them. A profit sharing plan when I sold the business, and everybody got paid. Every full-time employee who had been with SolarCore for a year got paid on that last transaction, and they're going to…”
Mahlum paid a $25,000 licensing fee to open Solidcore
“I had to pay a licensing fee of 25,000 dollars just to open the studio.”
Mahlum: Solidcore did over $100,000 in sales in month one
“Oh, I like, we literally did over a hundred grand in the first month.”
Mahlum: Board member offered $75k for 30% of Solidcore
“Larry, here comes Larry again from back on my feet. And he's like, and listen, I'll give you 75 grand for 30% of the business. If you don't want to use all your capital, like, listen, you grew this nonprofit. I know you're going to be successful.”
Mahlum: Lagree lawsuit settled with machine buyback and non-contact agreement
“For all intents and purposes, he had to buy back his machines from me and we agreed to never talk again, which we haven't.”
Mahlum: SolidCore opened five locations in its first year
“Well, the first, it was more than that because that was the first studio's revenue. And then in the first year, you know, I had five of these open.”
Mahlum: SolidCore reached 27 studios making $700K each before 2017 minority deal
“I did a minority deal in 2017. So the business was four years old at that point, and we had 27 locations on an annualized basis. Each one of those studios was doing about 700 grand.”
Mahlum: SolidCore's 2017 minority private equity deal valued company near $60M
“The valuation was, like, close to sixty million.”
Mahlum: Sold All SolidCore Shares at Over $300M Valuation
“Yeah, a little, little more than that, but yeah and that was last, last April, I got, I sold all my shares.”
Parr: Anne Mahlum Pocketed Roughly $90M From Selling Fitness Chain Solidcore
“And then finally, after 10 years, she eventually has sold the whole business for something like two hundred fifty million dollars. And across all of the rounds, she had taken off the table something like ninety million dollars.”