Solidcore

also referred to as: solid core

13 statements across 3 episodes · 5 bullish · 1 bearish · 2 people on the record · first statement Jul 19, 2024 by Sam Parr · said 31 times in 3 episodes since 2024 · across every show →

Mentions by year

brought up most by Sam Parr (30), Anne Mahlum (1)

tap a year for its mentions
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2026 1 mention in 1 episode
2024 30 mentions in 2 episodes 15 per episode

every mention, scene by scene, with the transcript →

Everything said about Solidcore, oldest first

Jul 19, 2024
Assertion Supported
Parr: Anne Mahlum Pocketed Roughly $90M From Selling Fitness Chain Solidcore
“And then finally, after 10 years, she eventually has sold the whole business for something like two hundred fifty million dollars. And across all of the rounds, she had taken off the table something like ninety million dollars.”
Sam Parr Jul 19, 2024 ▶ 37:11 We Bet This App Idea Could Be Bigger Than Reddit
Jul 19, 2024 bullish
Prediction Not checkable as stated
Parr: Fitness Chain Solidcore Is Projected to Hit $50M Profit in 2024
“In 2024, the projected to do a hundred and fifty million in revenue. And fifty million in profit.”
Sam Parr Jul 19, 2024 ▶ 40:07 We Bet This App Idea Could Be Bigger Than Reddit
Sep 18, 2024
Assertion Supported
Mahlum: SolidCore opened five locations in its first year
“Well, the first, it was more than that because that was the first studio's revenue. And then in the first year, you know, I had five of these open.”
Anne Mahlum Sep 18, 2024 ▶ 30:47 From Nonprofit Founder To Building A $300M Pilates Business
Sep 18, 2024
Disclosure
Mahlum: Sold All SolidCore Shares at Over $300M Valuation
“Yeah, a little, little more than that, but yeah and that was last, last April, I got, I sold all my shares.”
Anne Mahlum Sep 18, 2024 ▶ 38:49 From Nonprofit Founder To Building A $300M Pilates Business
Sep 18, 2024 positive
Assertion Not publicly verifiable
Mahlum: Solidcore did over $100,000 in sales in month one
“Oh, I like, we literally did over a hundred grand in the first month.”
Anne Mahlum Sep 18, 2024 ▶ 26:36 From Nonprofit Founder To Building A $300M Pilates Business
Sep 18, 2024
Disclosure
Mahlum: SolidCore's 2017 minority private equity deal valued company near $60M
“The valuation was, like, close to sixty million.”
Anne Mahlum Sep 18, 2024 ▶ 32:25 From Nonprofit Founder To Building A $300M Pilates Business
Sep 18, 2024
Assertion Partly supported
Mahlum paid a $25,000 licensing fee to open Solidcore
“I had to pay a licensing fee of 25,000 dollars just to open the studio.”
Anne Mahlum Sep 18, 2024 ▶ 25:51 From Nonprofit Founder To Building A $300M Pilates Business
Sep 18, 2024 negative
Assertion Not publicly verifiable
Mahlum: Lagree lawsuit settled with machine buyback and non-contact agreement
“For all intents and purposes, he had to buy back his machines from me and we agreed to never talk again, which we haven't.”
Anne Mahlum Sep 18, 2024 ▶ 29:44 From Nonprofit Founder To Building A $300M Pilates Business
Sep 18, 2024
Disclosure
Mahlum: SolidCore reached 27 studios making $700K each before 2017 minority deal
“I did a minority deal in 2017. So the business was four years old at that point, and we had 27 locations on an annualized basis. Each one of those studios was doing about 700 grand.”
Anne Mahlum Sep 18, 2024 ▶ 31:59 From Nonprofit Founder To Building A $300M Pilates Business
Sep 18, 2024 positive
Assertion Not checkable as stated
Mahlum: Solidcore coaches make over $300 per class with revenue sharing
“I think we pay higher than any other fitness organization. Our coaches on a per class basis, like there are coaches who make over 300 bucks a class. Because we've always done a revenue share model, and I have just never believed, Sam, that it has to be a zero …”
Anne Mahlum Sep 18, 2024 ▶ 18:01 From Nonprofit Founder To Building A $300M Pilates Business
Sep 18, 2024
Assertion Not checkable as stated
Mahlum: Board member offered $75k for 30% of Solidcore
“Larry, here comes Larry again from back on my feet. And he's like, and listen, I'll give you 75 grand for 30% of the business. If you don't want to use all your capital, like, listen, you grew this nonprofit. I know you're going to be successful.”
Anne Mahlum Sep 18, 2024 ▶ 26:54 From Nonprofit Founder To Building A $300M Pilates Business
Sep 18, 2024 positive
Assertion Not checkable as stated
Mahlum: Every one-year full-time Solidcore employee received an exit payout
“No, which is why I put a long-term incentive plan in place for them. A profit sharing plan when I sold the business, and everybody got paid. Every full-time employee who had been with SolarCore for a year got paid on that last transaction, and they're going to…”
Anne Mahlum Sep 18, 2024 ▶ 18:32 From Nonprofit Founder To Building A $300M Pilates Business
Apr 14, 2026 positive
Assertion Partly supported
Sam Parr: [solidcore] founder Anne Mahlum sold the business for hundreds of millions
“I've got this friend named Anne and started this company called solid core, which is like a Pilates business that she sold for hundreds of millions of dollars.”
Sam Parr Apr 14, 2026 ▶ 23:48 Steph Smith: “This opportunity is totally overlooked”
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