Snowplow
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the MAD Podcast 22 
Lenny's Podcast
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the MAD Podcast 22
2022 22 mentions in 2 episodes 11 per episode
every mention on every show, scene by scene, with the transcript →
7 statements about Snowplow, every show
Hay: Snowplow is the only CDP allowing custom schema control
“Most third party B to C tools don't allow you to control the schema. There's only one CDP I know that does that. That's Snowplow. The rest are, there's a user object and an event object. So you can either stuff data as a user property onto the user object, or …”
Alex Dean: Strava generates four billion events per day using Snowplow
“Strava's been a Snowplow customer for some time, and they generate four billion events per day with Snowplow, and that drives into Snowflake, and then they build all sorts of cool data apps on the other side of it, including a lot of the Strava UI and a lot of…”
Alex Dean: Data exhaust from SaaS tools is poorly suited for AI models
“Increasingly people are finding that this data exhaust is not well suited to AI, to advanced ML use cases.”
Alex Dean: Schematized data creation accelerates feature engineering and model training
“Because you're deliberately creating this data, because you're creating it in a very schematized way, it's much quicker to get to the feature Engineering, it's much quicker to get to the model training.”
Dean: Thousands of organizations use Snowplow's open-source technology
“So we've got thousands of organizations using our open source technology.”
Dean: COVID-19 drove widespread retail adoption of Snowplow's platform
“Before COVID there was not very much adoption of snowplow in retail. And then basically what happened is through COVID these big retailers in the UK, US and beyond really started building out data teams, really started taking their kind of digital experiences …”