Snowplow

0 statements across 0 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Aug 13, 2023 by Austin Hay · across every show →

Everything said about Snowplow, oldest first

Aug 13, 2023 positive
Assertion Contradicted
Hay: Snowplow is the only CDP allowing custom schema control
“Most third party B to C tools don't allow you to control the schema. There's only one CDP I know that does that. That's Snowplow. The rest are, there's a user object and an event object. So you can either stuff data as a user property onto the user object, or …”
Austin Hay Aug 13, 2023 ▶ 49:25 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
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