Smallest Viable Audience
topic on 1 show · 1 statements across 1 episodes
1 statements about Smallest Viable Audience, every show
Godin: Choosing your smallest viable audience determines every product decision
“When you choose your smallest viable audience, what language they speak, how much money they have, what problem they're trying to solve, what their technical facility is, whether they're short tempered, whether they're kind, whether they're going to stick with…”