Godin: Choosing your smallest viable audience determines every product decision
Seth Godin · Seth Godin's best tactics for building remarkable products, strategies, brands and more · Dec 8, 2024 · at 24:03
Author and marketer Seth Godin explains core strategic principles from his book 'This Is Strategy' to Lenny Rachitsky.
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“When you choose your smallest viable audience, what language they speak, how much money they have, what problem they're trying to solve, what their technical facility is, whether they're short tempered, whether they're kind, whether they're going to stick with you have chosen Everything that's going to go into the product and what your future is going to be like.”
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